About Us

Immedia was founded in 1997 upon a desire to create something new in PR.


Fleet-footed, the Immedia team is primed to do what it takes to meet the needs of clients  and their stakeholders whenever needed.


Planning ahead and staying atop of trends to the minute helps Immedia anticipate and create client opportunities.


Our systems are web-based, our team is national and our contacts are global. Pair this with a common-sense, service mentality to see what sets our bijoux firm apart from its competitive set.


Immedia clients and media contacts attest to our common sense and can-do spirit.


Our Team

Toronto + Calgary + Vancouver

Heather Kirk


After recognizing a niche for lifestyle PR more than ten years ago, Heather Kirk founded Immedia. Her role as Immedia founder has taken her to Japan to sing karaoke with Sumo legend Akebono, to demystify diamonds in the Arctic with Canada’s top fashion editor, to the streets of Beverly Hills with a troupe of hula dancers, and to collect a Gold Award for best online media centre in New York. In addition to being ahead of trends and developments in technology and PR, Heather is a progressive communicator. She is rarely without her smartphone and boarding pass, both tools for facilitating fresh opportunities to connect clients, colleagues, and journalists with the goal of making inspirational news. The innovative online properties and products she has spearheaded have won awards and generated media interest from such entities as Wired, Mashable, and BC Business as well as from marketing bodies such as Magazine and “Business Blogging for Dummies.” She has lived in Vancouver, San Francisco, and Calgary, and is currently residing in Toronto with part-time
residence in the Las Vegas Valley. She graduated from the University of British Columbia, and she has a passion for making a difference in the media and in the lives of clients. Her straightforward approach, digital expertise, and down-to-earth style are refreshing.

Jessie Cayabo

Senior Associate

With more than a decade’s worth of experience in corporate sponsorships, marketing communications, public relations, event management and community investment, Jessie brings her boundless energy and love of storytelling to Immedia and its properties. As community relations representative for McDonald’s Restaurants of Canada, Jessie helped plan high-profile events including The Wayne Gretzky & Friends Charity Classic, product launches and corporate sponsorship support for charitable events. This path led to sport marketing roles with TELUS Communications and ATB Financial. In 2009, Jessie moved to Calgary to continue her career in sport partnerships and contributed to the rebranding of WinSport Canada. Subsequently, she joined the team at Calgary’s Chinook Centre, then managed the Amateur Sport Partnerships portfolio for the Canadian Tire Group of Companies.

From fashion to sports to food and beyond, Jessie is expert at identifying opportunities that excite clients and motivate action. Her ideas, expertise and perspective provide anyone who crosses her path with innovative ways to share their brand and stories.

Connell Kennedy

Senior Associate

A graduate of University College Dublin’s Smurfit Graduate School of Business, Connell specialized in marketing and management. He began his career working in communications roles within the UK and Ireland music industry, before undertaking a second post-graduate program, specializing in public relations.

He has subsequently held increasingly senior communications positions within public relations agencies in Canada, New Zealand and Ireland, working across a diverse range of industries, and accomplishing high profile media relations results for his clients.

Among his wide-ranging experience is the management of corporate survey results by the global Reputation Institute; working with brands including ABSOLUT, XBOX, Universal Music, Brancott Estate, L’Oreal and Birds Eye; managing awards programs and gala events, including the prestigious New Zealander of the Year Awards; and handling media relations for the World’s No. 1 female boxer Katie Taylor.


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Contact info

707-318 Homer Street
+1 888 408 6511